With more than 30 years’ experience in healthcare marketing, Brad Herrick has an established track record of building top performing brands and growth strategies for healthcare organizations, technology companies, start-ups, and not-for-profit organizations. Brad founded Surge in 2007 based on a philosophy of giving clients the right strategy, then forming agile teams around that growth-centric strategic foundation to iterate, refine and execute. Brad and his team works with a range of innovative companies who have gone from ideation and inspiration to awareness, growth, and revenue realization. Brad served as head of digital strategy for one of the largest non-profit health systems in the country, Mercy Health, and was the outsourced Chief Marketing Officer for more than a dozen start-up companies, nurturing them through all phases of growth. Some of Brad’s recent projects include building the brand and growth strategy for a leading genomics technology company, PierianDx, and designing an experiential branding environment for INTEGRIS Health, an innovative regional health system in Oklahoma.

We specialize in brand strategy, design and activation for today’s innovators

We believe in branding from the inside out. We help innovators clarify a unique and compelling brand promise, wire that promise to their employees, and activate it with their customers.  Our approach to branding is comprehensive, incorporating discovery, strategy, and activation though lead generation and creative campaigns.

While we work the all types of innovative companies, the core of our expertise comes from servicing the following Innovation Sectors.