We bring your brand to life as a catalyst for growth

Surge is a marketing agency dedicated to innovators and disruptors. We don’t do status quo. It’s not in our DNA. We have more than 30 years’ experience building brands and growth strategies for companies that shatter the boundaries of their industries. We thrive when clients have a mission and we bend over backwards to help them clarify their “why” and realize their vision. We get technology and the latest buzz, but are convinced in the eternal principals of the human value exchange – provide an excellent product or service and love your customers. We are strategy gurus, but embrace the mantra: sales overnight and brand over time.

Reach out, talk with us, meet our team, preferably face to face on our dime. Give us an hour to convince you that we can be your partners to shake up the world.

“We are
The Music Makers
And Dreamers of Dreams
We are the movers and shakers
Of the world for ever, it seems.”

– Arthur O’Shaughnessy, Ode

Meet Brad

About Brad Herrick

With more than 30 years’ experience in healthcare marketing, Brad Herrick has an established track record of building top performing brands and growth strategies for healthcare organizations, technology companies, start-ups, and not-for-profit organizations. Brad founded Surge in 2007 based on a philosophy of giving clients the right strategy, then forming agile teams around that growth-centric strategic foundation to iterate, refine and execute. Brad and his team works with a range of innovative companies who have gone from ideation and inspiration to awareness, growth, and revenue realization. Brad served as head of digital strategy for one of the largest non-profit health systems in the country, Mercy Health, and was the outsourced Chief Marketing Officer for more than a dozen start-up companies, nurturing them through all phases of growth. Some of Brad’s recent projects include building the brand and growth strategy for a leading genomics technology company, PierianDx, and designing an experiential branding environment for INTEGRIS Health, an innovative regional health system in Oklahoma.

Brad Headshot copy

Follow Brad Herrick on LinkedIn



We specialize in brand strategy, design and activation for today’s innovators

We believe in branding from the inside out. We help innovators clarify a unique and compelling brand promise, wire that promise to their employees, and activate it with their customers.  Our approach to branding is comprehensive, incorporating discovery, strategy, and activation though lead generation and creative campaigns.

  • Competitive Audits
  • Ideation Sessions
  • Onsite Workshops
  • Management Interviews
  • Qualitative and Quantitative Research
  • Market Assessments
  • Brand Architecture
  • Brand Planning
  • Visual & Verbal Identity
  • Positioning
  • Value Proposition Development
  • Digital and Content Strategy
  • Go-to-Market Plans
  • Lead Generation Campaigns
  • Product Launches
  • Go-to-Market Plan Execution
  • Marketing Automation
  • Website Development
  • Experiential Marketing
  • Digital and Content Marketing
  • Public Relations

Need a Chief Marketing Officer?

Find out more about our CMO-as-a-Service program.


Some Of Our Specialties

While we work the all types of innovative companies, the core of our expertise comes from servicing the following Innovation Sectors.

Health Innovators

Healthcare is going through one of the most transformative periods in American history. There is a rapid shift from episodic, acute care, and fee for service, to a new model of care based on prevention and proven outcomes. In this new world, your marketing strategy must adapt to reflect the ever-changing healthcare landscape.

  • Innovative Health Systems
  • Health Technology/Services Companies
  • Biotech Companies
  • Genomic Technology Companies
Technology Innovators

Surge delivers results for the most demanding tech innovators. We leverage years of experience working with B2B and B2C technology companies to deliver timely and agile marketing strategies. We can help you refine the user experience, solidify product messaging and positioning, and design and deliver integrated campaigns for lead generation.

  • Software-as-a-Service (SaaS) Companies
  • Hardware Companies
  • Enterprise Technology Companies
  • Consumer Technology Companies
Good Cause Innovators

Some of the most inspiring work we have done is for not-for-profit companies trying to transform the world. Our team can help you establish your brand, design a cause marketing campaign and build your donor base. We work with you to ensure your giving objectives are met through innovative campaigns that leverage technology donor engagement.

  • Health System Foundations
  • Fighting Cancer Causes
  • Animal Welfare Causes
  • Human Welfare Causes
Innovators Like You

If you are an innovative company that is seeking to break the boundaries of your industry, connect with us. Let’s get growing together.

“Wandering by lone sea-breakers
And sitting by desolate streams;
World losers and world forsakers,
On whom the pale moon gleams:”

We bring brands to life as a catalyst for growth



Let’s chat over a beer, coffee or something a little stronger