We believe in branding from the inside out. We help innovators clarify a unique and compelling brand promise, wire that promise to their employees, and activate it with their customers. Our approach to branding is comprehensive, incorporating discovery, strategy, and activation though lead generation and creative campaigns.
We specialize in brand strategy, design and activation for leading innovators and disruptors
Making your ideas reality
DISCOVERY
- Competitive Audits
- Ideation Sessions
- Onsite Workshops
- Management Interviews
- Qualitative and Quantitative Research
- Market Assessments
STRATEGY
- Brand Architecture
- Brand Planning
- Visual & Verbal Identity
- Positioning
- Value Proposition Development
- Digital and Content Strategy
- Go-to-Market Plans
ACTIVATION
- Lead Generation Campaigns
- Product Launches
- Go-to-Market Plan Execution
- Marketing Automation
- Website Development
- Experiential Marketing
- Digital and Content Marketing
- Public Relations
CMO-as-a-Service
When it comes to strategy, we believe marketing is not the icing on the cake but the essential ingredients needed to bake it correctly. Marketing is integral to sales, operations, product development and a cornerstone of profitability and growth. This service is intended to help companies avoid the underlying causes of anemic growth: a lack of market-based purpose and strategy, failure to create the marketing foundations for success, and the inability to balance the twin objectives of sales overnight and brand over time.
Brad Herrick has worked with companies of all sizes and industries go from ideation and innovation to execution and revenue growth using a proven formula that “embeds’ CMO leadership into your executive team and employs marketing teams around your existing resources. CMO-as-a-Service is available for short-term (90 days) and long-term (1-2 years) engagements.
For a free consultation, contact Brad Herrick at brad@surgeagency.com.
