Our Specialties

We specialize in brand strategy, design and activation for leading innovators and disruptors. We help innovators clarify a unique and compelling brand promise, wire that promise to their employees, and activate it with their customers.

Storytelling

“No story lives unless someone wants to listen.”
– J.K. Rowling

Surge Health combines the ancient art of storytelling with the latest digital tools to craft the right story, for the right audience and amplify that in the hearts and minds of your customers and prospects.

  • Thought Leadership
  • Public Relations
  • Media Outreach
  • Content Marketing
  • Podcasting
  • Webinars
  • Events & Conferences

Strategy

“Tactics without strategy is the noise before defeat.”
– Sun Tzund Revie

No matter the size and duration of the engagement, strategy is at the core of all we do. We listen, spend the time to get to know you and your team, and apply decades of strategic thinking to solve your unique challenges.

  • Competitive Audits
  • Market Assessments
  • Brand Reviews & Audits
  • Value Proposition Refinement
  • Marketing Plan Development
  • Go-to-Market Plans
  • “Digital Front Door” Audits
  • Fractional CMO Services

BUILDING BRANDS from the inside out

BRANDING

“People don’t buy what you do, they buy why you do it.”
– Simon Sinek

Whether you need to invent an entirely new brand, or reinvigorate your existing one, Surge Health has the experience to craft the identity, voice and value proposition you need to differentiate your organization in a crowded market.

  • Brand Architecture
  • Brand Planning
  • Visual & Verbal Identity
  • Positioning
  • Value Proposition Development
  • Digital and Content Strategy
  • Go-to-Market Plans

Brand Activation

“Vision without execution is hallucination.”
– Thomas A. Edison

​The most articulated and well-positioned brand strategy can fail during execution. We ensure that your brand is extended through a myriad of customer touchpoints, fusing sales and marketing operations with the overall strategic plan.

  • Lead Generation Campaigns
  • Product Launches
  • Go-to-Market Plan Execution
  • CRM & Marketing Automation
  • Website Development
  • Creative Design Services
  • Search Engine Optimization
  • Social Media Engagement
  • Content Marketing Creation

CMO-as-a-Service

When it comes to strategy, we believe marketing is not the icing on the cake but the essential ingredients needed to bake it correctly. Marketing is integral to sales, operations, product development and a cornerstone of profitability and growth. This service is intended to help companies avoid the underlying causes of anemic growth: a lack of market-based purpose and strategy, failure to create the marketing foundations for success, and the inability to balance the twin objectives of sales overnight and brand over time.

Brad Herrick has worked with companies of all sizes and industries go from ideation and innovation to execution and revenue growth using a proven formula that “embeds’ CMO leadership into your executive team and employs marketing teams around your existing resources. CMO-as-a-Service is available for short-term (90 days) and long-term (1-2 years) engagements.

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